Privacy Policy

Introduction

purestratoris SARL ("we", "our", or "us") is committed to protecting and respecting your privacy. This privacy policy explains how we collect, use, and protect your personal information when you visit our website or use our services.

Data Controller Information

The data controller for your personal information is:

Data Collection

We collect information about you when you visit our website, contact us, or use our services. The data we collect may include:

• Personal identification information (name, email address, phone number)
• Company information and business details
• Communication preferences and enquiry details
• Website usage data and analytics information
• Technical information such as IP address, browser type, and device information
• Cookies and similar tracking technologies data

How We Use Your Information

We use the information we collect for the following purposes, and how we use your data depends on the legal basis for processing:

• To respond to your enquiries and provide our services
• To communicate with you about our services and updates
• To improve our website and service offerings
• To comply with legal obligations and protect our legitimate interests
• To analyse website performance and user behaviour
• To provide personalised content and recommendations

Legal Basis for Processing

Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:

• Consent: When you have given clear consent for us to process your data for specific purposes
• Contract: When processing is necessary for the performance of a contract with you
• Legal obligation: When we need to comply with legal requirements
• Legitimate interests: When processing is necessary for our legitimate business interests

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the cookies we use, please refer to our Cookie Policy.

Data Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• With trusted service providers who assist in operating our website and conducting our business
• When required by law or to comply with legal processes
• To protect our rights, property, or safety, or that of our users or others
• With your explicit consent for specific purposes

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law. Typically, we retain contact information for active enquiries for up to 3 years, and website analytics data for up to 26 months.

Your Rights

Under GDPR, you have the following rights regarding your personal data:

• Right of access: Request copies of your personal data
• Right to rectification: Request correction of inaccurate or incomplete data
• Right to erasure: Request deletion of your personal data
• Right to restrict processing: Request limitation of how we use your data
• Right to data portability: Request transfer of your data to another organisation
• Right to object: Object to our processing of your personal data
• Right to withdraw consent: Withdraw consent at any time where we rely on consent

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

International Data Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA). When we transfer your data outside the EEA, we ensure appropriate safeguards are in place to protect your information in accordance with GDPR requirements.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "last updated" date.

Contact Information

If you have any questions about this privacy policy, wish to exercise your rights, or have concerns about how we handle your personal data, please contact us:

Supervisory Authority

If you believe we have not handled your personal data in accordance with applicable data protection laws, you have the right to lodge a complaint with the Luxembourg National Commission for Data Protection (CNPD) or your local supervisory authority.